Thursday, 28 February 2013

Featured: Essence Trend Edition - Ready For Boarding

Hi everyone, this will be a short post to share an Essence Singapore press release for the newest trend edition about to hit Watsons this weekend - Ready For Boarding! Check it out:

March 2013 Trend Edition – Ready For Boarding

The latest Trend Edition for essence cosmetics is hitting stores this weekend! With summer coming around real soon, essence is introducing Ready For Boarding, a travel friendly trend edition that packs in all the necessities for the jet-setting girl!

London, Rome, New York, Rio de Janeiro – summertime is travel season! Whether you’re going on a last-minute trip in Europe or travelling to far-away countries or even around the world: with the new essence trend edition “ready for boarding”, you can welcome that yearning desire to travel in March 2013. These practical little travel products simply have to come along, no matter how full your suitcase is! So go pack those bags, head through the security check and get ready for take-off!

In this Trend Edition, essence brings you a range of versatile and compact colours to bring on that vacation you have been planning. Dual sided kajal pencils, peel off base coat (perfect for changing nail colours on the go!), luggage tags and handy wipes are some of the items in this travel-friendly trend edition. What’s more, there is also a cute cosmetic bag in this collection for you to keep all the products in!

Here's a sneak peek of all the different goodies in this TE... after the jump!

essence ready for boarding – eyeshadow palette
Make sure you’ve brought this along in your bag when you check in at the airport: the cool eyeshadow palette has a post stamp design and contains six fresh and shimmering summer eyeshadow colors. Also included in the case: a super practical dual-applicator – for different and exciting looks wherever you are... available in 01 beauty on tour.
Retail price: S$7.90

essence ready for boarding – 2in1 kajal pencil
“Last call for passenger kajal pencil – please head to gate 2in1 immediately!” With two contrasting yet harmonious color combinations in brown-grey and yellow-blue, these kajal pencils are super practical and are sure to turn every outfit into an eye-catcher. Available in the two shades 01 destination sunshine and 02 via airmail!
Retail price: S$3.50

essence ready for boarding – peel off base coat
On and off! With the brand new peel off base coat, it’s ok if you have to get things done fast. After application, the milky white texture turns transparent and provides the ideal basis for your vacation nail polish color! To remove your nail polish, all you have to do is peel it off. Then you can apply a fresh layer of base coat before covering it with a new favorite nail polish shade to go with each outfit and look. A great side- effect: you’ll never have trouble with your nail polish remover during the hand luggage security check again... Available in 01 carry me home! Retail price: S$3.90

essence ready for boarding – nailpolish
The excitement is rising: the fasten-seatbelt signs are on, the flight attendant is giving the final safety instructions and the plane is rolling towards the runway. A quick glance at your nails and you’re sure: yes, I’m ready for this vacation! Because the five ultra-glossy nail polishes with great coverage and trendy colors won’t just cause a sensation on the plane, they’re sure to put you in the mood for the beach, too! Available in 01 sending you kisses, 02 beauty on tour, 03 exits on your right, 04 via airmail! and 05 destination sunshine.
Retail price: S$3.50

essence ready for boarding – lip & cheek cream
Time zones and jet-lag? Not with the lip & cheek cream in two fantastic colors! You can use it to give your lips and cheeks a fresh touch. Simply apply straight after arrival to freshen up and hide any traces of those hours spent on the plane... Available in 01 sending you kisses and 02 beauty on tour.
Retail price: S$5.90

essence ready for boarding – cosmetic bag
I’m packing my bag and taking along... this cute cosmetics bag in a postcard design! It helps you keep your travel utensils and favorite products together so you can store them safely in your suitcase. With a practical zipper and decorated with cute little applications. Available in 01 carry me home!
Retail price: S$5.90

essence ready for boarding – luggage tag
Destination sunshine, time to head to your favorite holiday location! Now all that’s missing is your bag... one black suitcase after another appears on the baggage conveyer belt, but with the stylish dark blue luggage tag, you don’t have to worry about mix-ups anymore! Available in 01 carry me home!
Retail price: S$5.00

essence ready for boarding – hand & body wipes
Feel like freshening up? Here come the fabulously refreshing hand & body wipes in a practical re-sealable packaging. What’s inside? 15 wet wipes for your face and body so you can stay fresh while you travel. With a summery, fruity pomegranate scent. Available in 01 destination sunshine.
Retail price: S$2.90

I'm eyeing the cosmetic bag, and as I already bought the peel-off base coat in Europe, I don't think I'll get any more of that. What caught your fancy in this Trend Edition?

Rachel loves sharing about the beautiful things in life from different perspectives. She writes on beauty and lifestyle in Cherchez Beauté , and does more abstract stuff on Antelune . When she's not writing, she's playing with her dog Holly, doodling and reading fiction. You can follow her on Facebook , Twitter and Instagram .