Friday, 31 May 2013

Essence Trend Edition: Oz the Great and Powerful

Just received the press release for the newest Essence trend edition to hit Singapore's shores!


Essence Trend Edition: Oz the Great and Powerful
Summer is sure to be magical as essence whisks you away to a world full of adventure this June. essence is turning all beauties into true magicians of make-up. The breathtaking 3D adventure shows beginnings of the Wizard of Oz and how the little circus magician Oscar Diggs came to the fantastic world of Oz. Viewers can look forward to a truly magical movie full of exciting events, impressive images and fun characters like the three witches Theodora, Evanora and Glinda or Finley the flying monkey.

Inspired by the bright and colorful world of the enchanting Disney movie, this trend edition consists of gold, red, green and soft pink as well as blue shades. The matching must-have products: eyeshadows in cool and trendy colors, eye pencils with a shimmer effect, highlighter powder with a fabulous embossment, innovative colourchanging lipbalms, cream blush in a practical pump dispenser, cracking top coats for magical nail designs and a sparkling necklace with an emerald-green stone as a gorgeous accessory.


essence oz the great and powerful – eyeshadow
Mystic eyes! The bright colors of the eyeshadows in green, red and light blue with a subtle metallic effect guarantee expressive eye make-up styles. The special embossment with a hot-air balloon design on the surface of the eyeshadow is an absolute eye-catcher. Available in 01 goodness, 02 kindness and 03 generosity. Retail price: S$4.50


essence oz the great and powerful – colourchanging lipbalm
Effective transitions: the two exciting lipbalm colors in red and pink change as soon as they come in contact with your lips and turn into an intense pink upon application. The shade varies depending on your type and natural lip-color. Available in 01 glinda the good and 02 master of magic. Retail price: S$4.50

essence oz the great and powerful – eyepencil
The eye pencil in bright purple and intensive green with a subtle shimmer effect creates expressive highlights around your eyes. Available in 01 fragile but feisty and 02 china girl. Retail price: S$3.50


essence oz the great and powerful – necklace
Sparkle, sparkle – this necklace with a black satin band and emerald- green stone perfectly rounds of your Oz style with a hint of mysticism. Retail price: S$5.90

essence oz the great and powerful – cream blush
With its creamy consistency, this blush is super easy to apply and conjures-up a wonderfully fresh look that’s no illusion! The practical pump dispenser offers just the right dosage so you can apply it on your cheeks with your fingers. Available in 01 beware the wicked witch. Retail price: S$5.90

essence oz the great and powerful – highlighter powder
Powerful powder! This delicate highlighter powder provides the ultimate finish for perfect Wizard of Oz make-up. Its fine texture with a light shimmer and lettering on the surface sets gorgeous accents on your face, neck and décolleté – and it isn’t just for Theodora, Evanora and Glinda. Available in 01 the great and powderful. Retail price: S$6.90


essence “oz the great and powerful” will be available in stores 1st June 2013.

Rachel loves sharing about the beautiful things in life from different perspectives. She writes on beauty and lifestyle in Cherchez Beauté , and does more abstract stuff on Antelune . When she's not writing, she's playing with her dog Holly, doodling and reading fiction. You can follow her on Facebook , Twitter and Instagram .